Nicotine pouches come in a variety of strengths from low to high. Nicotine strength is one of the key characteristics used to distinguish nicotine pouches. For adult nicotine users, understanding strength information can help compare products.
How Nicotine Strength in Pouches Is Measured
Nicotine strength means just that: the strength of nicotine in a product. In VELO terms, nicotine strength is the nicotine concentration inside each pouch. With VELO nicotine pouches, strength is measured in nicotine mg per pouch. Sometimes, for some nicotine pouches, could be mg per gram. There are variations across brands. “Lowest” and “strongest” refer to the nicotine content of the pouch, with “Lowest” containing less nicotine per pouch and “Strongest” containing more. These terms refer to nicotine content only and not to product quality. Our nicotine pouches come in three strength ranges: Mellow, Original and Intense.
Why do nicotine pouch strengths vary?
Nicotine pouch strengths vary because different adult nicotine consumers have different wants and needs. For example, a new nicotine pouch user may prefer a more mellow, low strength nicotine pouch while a more experienced user may prefer a more intense, higher strength.
What are the different velo nicotine strengths?
When choosing VELO pouches, look for the nicotine strength on the packaging. We use a dot system to mark how much nicotine is inside, but you can also find the nicotine strength printed on each can. For experienced users, six dots are our max nicotine strength range. Read our guide to nicotine to learn more about the VELO dot system and translate dots into nicotine strengths.
Understanding nicotine strength
Nicotine strength is one of the key characteristics used to distinguish nicotine pouches and to show this to consumers, nicotine pouches need strength indicators. Some brands use a dot-rating system to help adult consumers understand relative nicotine strengths within the product range.
How dot systems work
Dot ratings are typically used by some brands to visually represent nicotine strength relative to other products in the same range. Lower dot ratings, one or two, indicate a lower nicotine strength, with more dots generally indicating a higher nicotine strength.
VELO nicotine pouch strength is measured in nicotine mg per pouch. There are variations across brands. “Lowest” and “strongest” refer to the nicotine content of the pouch, with “Lowest” containing less nicotine per pouch and “Strongest” containing more. These terms refer to nicotine content only and not to product quality. Just to note, the dot-rating system for strength is not a universal industry standard.
VELO Nicotine Strengths
Low Strength
New to VELO? Go Mellow with One Dot.
Mellow is our low strength range (4mg – 6mg). Our Mellow range provides a smooth, mellow flavour, ideal for adult nicotine users who are new to VELO. One dot is 4mg, two dots are 6mg. Mellow comes only in Mini cans with a smaller, more comfortable pouch. For existing nicotine users new to nicotine pouches, we recommend our One Dot range at 4mg - this is our lowest level.
Regular Strength
Already using nicotine pouches? Explore our Original flavours.
Original is our medium strength range (8mg – 11mg). These medium strength nicotine pouches contain 8mg to 11mg nicotine content per pouch and offer balanced nicotine delivery for regular users. Designed for those seeking consistent nicotine experience without the intensity of stronger alternatives.
High Strength
Looking for more? Try our Intense range.
Our Intense strength range of nicotine pouches are high strength pouches containing 14mg to 17mg nicotine per pouch. Intended for experienced adult nicotine users looking for stronger delivery. Our Five dot pouches are the strongest VELO pouches.
Choosing a Nicotine Strength
VELO nicotine pouches are available in different strengths. Nicotine pouch strength is about personal preference. The effects of nicotine will vary between individuals, and therefore different strength levels may not be suitable for all users.
Adult nicotine users may choose different strengths depending on:
- previous nicotine experience
- smoking or vaping habits
- flavour preference
- personal comfort
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