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NICOTINE

No Tobacco. Just VELO.

WHAT ARE
VELO NICOTINE
POUCHES?

Velo Nicotine Pouches | Five blue and yellow icons represent benefits of Velo nicotine pouches: less toxicants, anytime/anywhere use, long-lasting enjoyment, no smoke breath, and quality ingredients—each with related graphics and brief text.

VELO nicotine pouches are small, flavoured pouches containing nicotine, that you tuck between your lip and gum.

We believe we've created the very best nicotine pouch out there, which is why we are not only #1 in the UK1, but also in Europe3.

Shop all Find out more

VELO NICOTINE POUCHES
VS CIGARETTES

VELO INGREDIENTS

VELO is made with only 5 types of high-quality ingredients.

Velo Nicotine Pouches | Blue circle logo with two white leaves and swirls above them, evoking the refreshing essence of Velo nicotine pouches. The word FLAVOURINGS is curved below the circle in uppercase blue letters.

FLAVOURINGS

Food-grade flavorings give the pouches their distinctive tastes, such as mint or fruit.

Velo Nicotine Pouches | A blue circle with three sugar cubes above a spoon, and the word SWEETENERS curved below the image, subtly referencing Velo nicotine pouches.

SWEETENERS

Natural and artificial sweeteners provide a pleasant taste without added sugar.

Velo Nicotine Pouches | Blue circle with a hexagon and pentagon molecular structure, an N inside the hexagon, and the word NICOTINE curved below in bold capital letters—perfect for representing Velo pouches or other nicotine products.

NICOTINE

We use tobacco-free4, pharmaceutical-grade nicotine polymer. This is what brings out the iconic VELO Burn6.

Velo Nicotine Pouches | Blue circle with three leaves inside, surrounded by the words PLANT-BASED MATERIALS in blue, indicating the use of plant-based materials in Velo nicotine pouches.

PLANT-BASED MATERIALS

We add plant-based ingredients to bulk the product and make it a comfortable size.

Velo Nicotine Pouches | A blue circle with a white outline of three water drops inside it, symbolizing the refreshing hydration often associated with Velo nicotine pouches. The word WATER is written below the circle in blue, curved text.

WATER

Which helps to create the pouch's texture and aids in nicotine absorption.

BENEFITS
WITH VELO

Not only is VELO an alternative to other tobacco products, but we are the No.1 Nicotine Pouch in the UK1 and Europe

BENEFITS
WITH VELO

Not only is VELO an alternative to other tobacco products, but we are the No.1 Nicotine Pouch in the UK1 and Europe

Velo Nicotine Pouches | A container of VELO Purple Grape nicotine pouches floats above a purple teardrop shape on a blue gradient background.

THE ORIGINAL NICOTINE POUCH, BORN IN SWEDEN

From the original creators of nicotine pouches, VELO was a Scandinavian invention. It has been used for centuries and started off as snus, a loose chewing tobacco before evolving into tobacco-free4 VELO.

Velo Nicotine Pouches | A green and white electric fan with VELO on the center, emitting a mist of cool air, is set against a blue gradient background, evoking the refreshing sensation of Velo nicotine pouches.

NO TOBACCO,
NO SMOKE,
NO VAPOUR

4

Unlike cigarettes, snus, and vapes, VELO nicotine pouches are totally tobacco-free, smoke-free and vapour-free4.

Velo Nicotine Pouches | A round container labeled VELO Bright Spearmint holds several white nicotine pouches, with the lid partially open, displayed on a blue gradient background. The Velo pouches are neatly arranged inside, emphasizing their convenient and modern design.

99% LESS TOXICANTS

2

With no smoke, vapour or tobacco4, VELO is scientifically proven to contain 99% less toxicants than a cigarette2. That's 99% less toxicants, with 100% VELO enjoyment.

Velo Nicotine Pouches | Three circular Velo nicotine pouches—Purple Grape, Bright Spearmint, and Tropical Ice—sit on a blue gym bench with yellow and blue dumbbells standing upright on each side. The neatly arranged pouches highlight the refreshing variety of Velo nicotine options for an active lifestyle.

ANYTIME, ANYWHERE

Because they're tobacco-free4 and vapour-free4, you can enjoy VELO nicotine pouches anytime and anywhere you want - In cinemas, at gigs, in the office, on a plane, on the train, whenever and whenever you can think of.

Velo Nicotine Pouches | A stack of VELO nicotine pouch containers in various flavors with fresh fruits and mint leaves, set against a blue background, highlights the refreshing appeal of these innovative nicotine pouches.

FLAVOURS TO SUITE EVERY TASTE

When it comes to choice, we've got it all. From fruity to minty, fusions and beyond, our range of 20 flavours is specially curated to match every taste preference and deliver an instant long-lasting flavour experience.

FIND THE RIGHT VELO

With three great ranges to choose from, find the right experience for you.
Velo Nicotine Pouches | A round container labeled “VELO TANGY LIME” with a lime green gradient and the words “LOOK FOR 1-2 DOTS” in a green box above the lid. Five small white circles appear above the VELO text, indicating the nicotine strength of these convenient Velo pouches.

NEW TO VELO?
SHOP MELLOW

Low strength nicotine pouches in a mini format. Suitable for new users or those preferring milder nicotine delivery.
Velo Nicotine Pouches | A round blue VELO nicotine pouch container labeled CRISPY PEPPERMINT sits prominently, with a sign saying LOOK FOR 2-4 DOTS and four white dots above the logo, highlighting the innovative pouches inside.

REGULAR USER?
SHOP ORIGINAL

Original range offers a balanced nicotine strength for users familiar with VELO. It comes in a slim format with 6mg to 11mg of nicotine for a steady, satisfying experience.
Velo Nicotine Pouches | A round can labeled VELO RUBY BERRY with a pink-red gradient and black text. A banner says LOOK FOR 3-6 DOTS above five black dots on the lid. The can rim also reads RUBY BERRY. This sleek Velo container holds nicotine pouches, combining convenience with bold flavor in every pack.

EXPERIENCED USER?
SHOP INTENSE

High strength nicotine pouches containing 8mg to 17mg nicotine per pouch.

HOW TO VELO

VELO is super simple to use.

Velo Nicotine Pouches | A blue circle with two overlapping white circles, one featuring a right arrow symbol, represents Velo nicotine pouches. A dashed arrow curves around the circles, while a yellow box with the number 1 sits on the lower left.

Pop open

a can of VELO.

Velo Nicotine Pouches | White outline of lips with a lipstick tube in a blue circle and a yellow box with the number 2 in the lower left corner, reminiscent of Velo nicotine pouches branding.

Tuck the pouch

under your top lip.

Velo Nicotine Pouches | A white flame icon inside a blue circle with a yellow sticky note displaying the number 3 in the lower-left corner, representing Velo nicotine pouches.

Feel the burn6

it's the initial tingle sensation you get, which means the nicotine is working.

Velo Nicotine Pouches | Blue circle with a white timer showing 30 min in the center, representing the quick enjoyment Velo nicotine pouches offer. A yellow square with the number 4 is in the lower left corner. The timer has a partial arc indicating elapsed time.

Then enjoy the flavour

for up to 30 minutes, disposing of the pouch in the bin or in the lid of your can.

6 By burn we mean a heat and tingle sensation [on the gum/in the mouth] when product is used.

GET YOUR FREE SAMPLE NOW

Find the right VELO flavour for you and enjoy a free can on us.
Get my free can

MORE ABOUT VELO

Velo Nicotine Pouches | Text says “POP TUCK FEEL.” The letter O in POP is a green Velo nicotine pouch, a blue arrow points up in TUCK, and the A in FEEL is replaced by a flame icon, with a white Velo pouch placed beside the text.

Frequently asked questions

Need some help with your order or got a burning question that you need answered straight away?
Velo Nicotine Pouches | A blue VELO Crispy Peppermint nicotine pouch container is displayed on a small, gold globe stand against a white background, showcasing the sleek design of VELO pouches.

Store locator

VELO stockists are located throughout the UK, use our store locator and check out all authorised retailers.
Velo Nicotine Pouches | Four round Velo nicotine pouch containers in orange (Tropical Mango), red (Ruby Berry), green (Bright Spearmint), and blue (Peppermint Storm) are arranged on a white background, each surrounded by colored arrows highlighting the variety of Velo pouches.

Responsibility

Meet our philosophy which helps to create a cleaner planet and strives for sustainable cities with local livelihoods.
Velo Nicotine Pouches | A hot air balloon with a green VELO Bright Spearmint nicotine pouch as the balloon and a wicker basket hanging below, isolated on a white background. This creative design highlights Velo nicotine pouches in a playful and imaginative way.

Blog

Discover in-depth articles on usage tips, legislation, product information, or the latest news.

1 Based on NielsenIQ RMS data for the Nicotine Pouches category for the 18-month period ending 30/09/2025 for the UK total retail market (Copyright © 2025, NielsenIQ). For more info, please visit velo.com

2 This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific reference cigarette (approx.9 mg tar) and components released during use of a VELO pouch, in terms of the average of 9 harmful components, independently prioritised for reduction in cigarette smoke.

3 Based on VELO [estimated] volume share in measured retail in the following key nicotine pouch markets in Europe: Sweden, Denmark, UK, Poland and Switzerland, calculated as of June 2025.

4 This product is not risk-free and contains nicotine, which is addictive. You should not use this product if you do not already use nicotine.

5 Compared to a cigarette and/or snus]. Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.

6 By burn we mean a heat and tingle sensation [on the gum/in the mouth] when product is used.