Next in nicotine
No tobacco. just VELO.
What is a VELO
Nicotine pouch?
VELO nicotine pouches are small, flavoured pouches containing nicotine, that you tuck between your lip and gum.
What is a VELO
Nicotine pouch?
VELO nicotine pouches are small, flavoured pouches containing nicotine, that you tuck between your lip and gum.
We believe we've created the very best nicotine pouch out there, which is why we are not only #1 in the UK1, but also in Europe3.
Shop all Find out moreVELO NICOTINE POUCHES VS CIGARETTES
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VELO |
Smoke |
|---|---|
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Tobacco-free4
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Contains tobacco
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No smoke or smoke-smell4
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Inhalation of smoke & residual smoke-smell
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Less teeth staining5
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Stains teeth
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Hands-free
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With hands
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Variety of flavours
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Limited flavours
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Use anytime, anywhere
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Use only in smoking areas
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VELO |
Vape |
|---|---|
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Vapour free4
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Vapour
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Hands-free
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With hands
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No cable or charging required
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Charging and pods needed
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Various flavours available
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Various flavours
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Can use anytime, anywhere
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Only use in designated areas
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Available across entire EU
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Disposables banned in the UK and various EU countries
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VELO |
Snus |
|---|---|
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Tobacco-free4
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Contains tobacco
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Less teeth staining5
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Stains teeth
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Variety of flavours
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Tobacco-flavour only
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White pouch
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Brown pouch
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Available across the EU
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Banned for sale in EU with exception of Sweden
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VELO Ingredients
VELO is made with only 5 high-quality ingredients.
We use tobacco-free4, pharmaceutical-grade nicotine polymer. This is what brings out the iconic VELO Burn6.
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Benefits with velo
Not only is VELO an alternative to other tobacco products, but we are the No.1 Nicotine Pouch in the UK1 and in Europe3
The Original
Nicotine Pouch,
Born in Sweden
From the original creators of nicotine pouches, VELO was a Scandinavian invention. It has been used for centuries and started off as snus, a loose chewing tobacco before evolving into tobacco-free4 VELO.
No tobacco, no smoke, no vapour4
Unlike cigarettes, snus, and vapes, VELO nicotine pouches are totally tobacco-free, smoke-free and vapour-free4.
99% Less
Toxicants2
With no smoke, vapour or tobacco4, VELO is scientifically proven to contain 99% less toxicants than a cigarette2. That's 99% less toxicants, with 100% VELO enjoyment.
Anytime,
anywhere
Because they're tobacco-free4 and vapour-free4, you can enjoy VELO nicotine pouches anytime and anywhere you want - In cinemas, at gigs, in the office, on a plane, on the train, whenever and whenever you can think of.
Flavours to suit
every taste
When it comes to choice, we've got it all. From fruity to minty, fusions and beyond, our range of 20 flavours is specially curated to match every taste preference and deliver an instant long-lasting flavour experience.
Shop all productsWhat VELO dot strength suits me?
What VELO dot strength suits me?
New to Velo?
Pick Mellow Range
Ideal for adult smokers or vapers just starting their VELO journey.
Regular user?
Pick Orginal Range
Our signature range with the widest range of flavours & ideal for experienced users.
For max strength
Pick Intense Range
Experienced user? Our Intense range offers our highest nicotine & Sensates™ strengths.
Choose Range
Get your free
sample now
Get your free
sample now
Find the right VELO flavour for you and enjoy a free can on us.
Get my free canhow to VELO
VELO is super simple to use.
POP open
a can of VELO.
tuck the pouch
under your top lip.
and feel
the burn6
it's the initial tingle sensation you get, which means the nicotine is working.
Then enjoy
the flavour
for up to 30 minutes, disposing of the pouch in the bin or in the lid of your can.
More about velo
Frequently asked questions
Need some help with your order or got a burning question that you need answered straight away?
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Store locator
VELO stockists are located throughout the UK, use our store locator and check out all authorised retailers.
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Responsibility
Meet our philosophy which helps to create a cleaner planet and strives for sustainable cities with local livelihoods.
Learn more
Blog
Discover in-depth articles on usage tips, legislation, product information, or the latest news.
Learn more1 Based on NielsenIQ RMS data for the Nicotine Pouches category for the 18-month period ending 31/10/2024 for the UK total retail market (Copyright © 2024, NielsenIQ). For more info, please visit velo.com
2 This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific reference cigarette (approx.9 mg tar) and components released during use of a VELO pouch, in terms of the average of 9 harmful components, independently prioritised for reduction in cigarette smoke.
3 Based on VELO [estimated] volume share in measured retail in the following key nicotine pouch markets in Europe: Sweden, Denmark, UK, Poland and Switzerland, calculated as of June 2025.
4 This product is not risk-free and contains nicotine, which is addictive. You should not use this product if you do not already use nicotine.
5 Compared to a cigarette and/or snus]. Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.
6 By burn we mean a heat and tingle sensation [on the gum/in the mouth] when product is used.
