ABOUT VELO

Learn more about who we are, our values, our products and more, scroll throgh the content below to find out more.

THE WEIRDLY WONDERFUL NICOTINE POUCH

VELO is a nicotine pouch. Sounds weird? Well, is it. But also it's pretty wonderful. It's an anywhere, anytime blast of satisfying flavour.

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VELO, BORN IN SWEDEN.

We believe everything wonderful starts off a bit weird. So we're helping VELO travel from Sweden to the rest of the world, like a hot air balloon that's fuelled by flavour.

WHAT'S WONDERFUL ABOUT VELO?

  • 99% LESS TOXICANTS THAN A CIGARETTE*

    100% VELO enjoyment.

  • FITS DISCREETLY UNDER YOUR LIP

    Comfortable experience.

  • VELO ANYTIME, ANYWHERE

    This is 2025. You can go wherever life takes you.

  • HIGH QUALITY INGREDIENTS

    VELO is made with top-notch ingredients.

  • NO TOBACCO, NO SMOKE,**NO SMELL, NO VAPOUR

    No kidding.

  • EASY TO USE

    No complicated instructions.

  • NO DEVICE NEEDED

    Forget the accessories - you don't need any to use VELO.

  • KEEP SMILING

    VELO stains your teeth less than cigarettes.***

*This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 components the World Health Organisation recommends  to reduce in cigarette smoke.  For more information about our assessment, please click on the “Responsibility” tab in the “ABOUT VELO” section at the bottom of the page.
** This product is not risk-free and contains nicotine, an addictive substance.
*** Compared to a cigarette. Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.

WHAT GOES INTO VELO?

It contains water, plant-based materials, flavourings, sweeteners and nicotine. All prepacked in small pouches.

STARTS WITH THE VELO BURN* THAT GIVES WAY TO A BLAST OF FLAVOUR

It starts with heat and tingling sensations. it can be a little weird at first, but then gives way to wonderful, long-lasting enjoyment. *By burn we mean a heat and tingle sensation when the product is used.
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how do you VELO?

POP

To open your VELO, pop off the lid using the guidelines on the can.

TUCK

Take out a single pouch and tuck it between your upper lip and gum. There's no right way to wangle it, so find what's best for you.

FEEL

First, you’ll feel a burn*. But you’ll get used to that bit, it’s VELO working.

*By burn we mean a heat and tingle sensation when product is used.

Choose the VELO for you

VELO nicotine pouches come in a various strengths and formats. Start with mini 4mg or 6mg if you are new to nicotine pouches. If you have tried nicotine pouches before, try slim 10mg and 11mg ranges. When choosing VELO pouches, look for the nicotine strength on the packaging. We use a dot system to mark how much nicotine is inside.
SHOP MELLOW SHOP ORIGINAL

Brand new range names

We are renaming our ranges to make them easy to navigate

MELLOW

Ideal for adult smokers or vapers just starting their VELO journey.

ORIGINAL

These are our signature products which are ideal for those who want to explore our wildest range of flavour.

NEW TO VELO? START WITH MELLOW

If you're an adult smoker or vaper and are just beginning to explore the VELO world, our Mellow range is a good place to start. Available in mini size pouches and in a choice of two strengths - either one dot or two dots.
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CRAFTED FOR COMFORT

Our mini pouches are smaller than slim pouches and have been designed to fit more discreetly under your lip, for a more comfortable experience. And as the name suggest, the Mellow range provides an all-round smoother delivery, which is ideal for those using VELO for the first time.

THE ORIGINAL VELO

Original is our signature range and ideal for regular users. With VELO Original you've got our widest range of flavours to explore, and they're available in three different strength options in Slim format.

A BETTER PLANET: OUR COMMITMENT TO SUSTAINABILTY

It's part of our VELOSOPHY to make VELO as sustainable as possible. It runs through everything we do because green is our next big adventure. Our future ambitions are to become carbon neutral and to cut waste. We're proud that our cans are recyclable*. Make sure to check for the recycling icon on the side of the can. Just empty the can and recycle - it's that easy! Most kerbside recycling facilities accept the type of plastic used in our cans where they don't, there may be alternative collection and recycling points like supermarkets. So please check with your local facilities. *Please check for the 'Empty can and Recycle' sign on the side of the can before recycling.