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99% LESS TOXICANTS THAN A CIGARETTE

99% LESS TOXICANTS THAN A CIGARETTE

99% LESS
TOXICANTS THAN A CIGARETTE*

*This product is not risk-free and contains nicotine, an addictive substance. 99% less toxicants than cigarette comparison is based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

WHAT DOES 99% LESS TOXICANTS THAN A CIGARETTE MEAN?

99% less toxicants is a comparison based on the assessment of the emissions from a cigarette against the levels present in a range of VELO nicotine pouches for 9 key toxicants present in cigarette smoke. 99% less toxicants does not mean that VELO is 99% less risky than cigarettes and VELO contains nicotine, an addictive substance. For more information about our assessment, please continue reading.

 

HOW DID WE CALCULATE “99% LESS TOXICANTS THAN A CIGARETTE” FOR VELO NICOTINE POUCHES.

99% less toxicants than a cigarette for VELO Nicotine Pouches has been assessed based on a list of 9 toxicants proposed for mandatory lowering in cigarette smoke by the World Health Organisation Study Group on Tobacco Product Regulation1. Of the list of 9 toxicants, 8 toxicants were tested in the emissions of a scientific standard reference cigarette (University of Kentucky 1R6F Reference Cigarette) and the total contents of VELO nicotine pouches (including the pouch material also known as the fleece). The VELO products tested range from 4mg/pouch to 20mg/pouch nicotine content, different sizes of pouches (for example: mini, slim, large), different base ingredient compositions and different flavour variants ranging from the simplest (Ice cool) to the most complex (Tropic Breeze) of VELO nicotine pouch products. Each product was tested 5 times and the average result reported, by a third-party accredited laboratory. One toxicant, carbon monoxide was not included in the testing, and hence not included in the percentage reduction calculation. This is due to carbon monoxide typically being a by-product of thermal combustion and a gas at room temperature, and hence not produced during VELO nicotine pouch use.

The average measured toxicant result for each VELO nicotine pouch sample was compared with the average measured toxicant result for the reference cigarette emissions (at ISO Intense smoking regime, ISO 20778:20182). For the toxicants that were below the limit of detection (< LOD), the value was calculated as half of the LOD value. For the toxicants that were below the limit of quantification (< LOQ), the value was calculated as the midpoint between the reported LOD and LOQ.

The percentage reduction for each toxicant tested was calculated and then the average of the 8 toxicant percentage reductions calculated. As the average percentage reductions were above 99% for all products tested, it can be stated that, based on the assessment of toxicants released from a VELO nicotine pouch (assuming fully exhausted during use), the average percentage of toxicants measured is 99% less when compared with the emissions of a reference cigarette. See table below for actual values covering the range of VELO nicotine pouches.

 

Toxicants

VELO Nicotine Pouches results (per pouch)

Reference Cigarette*, 1R6F emission results (per stick)

Average % reduction for VELO Nicotine Pouches

1,3-butadiene

< LOD (0.24 ng/pouch)

96,400 ng/stick

>99.9

Acetaldehyde

< LOQ (0.07) – 0.24 µg/pouch

1126 µg/stick

>99.9

Acrolein

< LOD (0.02 µg/pouch)

163 µg/stick

>99.9

Benzene

< LOD (0.53 ng/pouch)

74,900 ng/stick

>99.9

Benzo(a)pyrene

< LOQ (0.04) – 0.14 ng/pouch

12.7 ng/stick

>99.9

Formaldehyde

< LOQ (0.09) – 0.95 µg/pouch

46.7 µg/stick

98.0 – 99.8

NNK (4-(methylnitrosamino)-1-(3-pyridyle)-1-butanone)

< LOD (0.57 ng/pouch)

195 ng/stick

>99.7

NNN(N-Nitrosonornicotine)

< LOD (0.37 ng/pouch)

203 ng/stick

>99.8

Carbon Monoxide

NR

NR

NC

Average percentage reduction of the 8 reported analytes

99.6 – 99.9

  

*The reference cigarette, 1R6F is an internationally recognised standard reference cigarette for research purposes, available for the University of Kentucky
< LOQ – Below the limit of quantification | < LOD – Below the limit of detection | NR – Not Reported | NC – Not Calculated

The list of 9 toxicants were selected based on the World Health Organisation (WHO) Study Group on Tobacco Regulation proposed mandatory lowering of the emissions levels from cigarettes of nine specific toxicants (Burn et al.2), 2008. All toxicants were tested with the exception of carbon monoxide as this is typically a by-product of thermal combustion and a gas at room temperature, and hence not produced during VELO nicotine pouch use and methods for analysis are currently not available.

1 Burns, D.M., Dybing, E., Gray, N., Hecht, S., Anderson, C., Sanner, T., O’Connor, R., Djordjevic, M., Dresler, C., Hainaut, P, Jarvis, M., Opperhuizen, A., Straif, K., 2008. Mandated lowering of toxicants in cigarette smoke: a description of the World Health Organisation TobReg proposal. Tob. Control 17, 132-141.

2 International Organisation for Standardisation, 2018. Cigarettes – Routine analytical cigarette smoking machine – Definitions and standard conditions with an intense smoking regime. ISO 20778:2018.

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