If you’re wondering, “VELO and snus – what is snus exactly and what are the differences?” you’ve come to the right place. Both products are often mentioned together, but there are key distinctions in composition, nicotine content, and how they’re used. In this article, you’ll learn what snus is and why VELO is considered a modern snus alternative.
Contents:
- What is snus?
- VELO – the tobacco-free1 snus alternative
- Are VELO and snus legal in Switzerland?
- VELO vs. snus – Nicotine content
- VELO vs. snus: The conclusion
What is snus?
What is snus exactly? Snus is a traditional Swedish oral tobacco product, where moist tobacco is placed in small portions or pouches between the gum and the upper lip. In this position, the tobacco slowly releases nicotine and flavour.
Snus contains tobacco leaves, water, flavourings and often additional substances. In many countries, snus is either restricted or banned – in Switzerland, for example, the market is permitted but strictly regulated. Typical characteristics of snus include:
- Contains real tobacco and therefore also the by-products of tobacco
- Nicotine is absorbed through the mucous membrane
- Usually kept in the mouth for a longer period (e.g. 30–90 minutes)
- Produces no smoke, but may release an odour
And how does this compare to modern white nicotine pouches such as VELO? As you might already suspect – with Snus and VELO pouches, we are talking about two very different products.
VELO – the tobacco-free1 snus alternative
VELO nicotine pouches are designed as a modern snus alternative. Unlike traditional snus, VELO snus products are completely tobacco-free.1 Instead, they contain:
- water
- plant-based materials
- flavourings
- sweeteners
- and pharmaceutical-grade nicotine, absorbed through the lining of the mouth.
To use them, simply place a VELO pouch under your upper lip. Consumption is almost invisible, meaning you can enjoy VELO discreetly, anytime and anywhere – without bothering others with smoke or tobacco odour.
These qualities make VELO ideal for adult nicotine consumers who want to avoid tobacco and its by-products. The pouches are smoke-free, ash-free and tar-free2, and contain up to 99% fewer toxicants than a cigarette.3 If you’re looking for an alternative to cigarettes, e-cigarettes or even snus, VELO could be the right choice for you.
In our VELO shop you’ll find a wide range of flavours and nicotine levels, so whether you prefer fruity, minty or more intense options, there’s something to match your taste.
Are VELO and snus legal in Switzerland?
Snus has been permitted for sale in Switzerland since 2019, whereas in most EU countries it remains banned, with the exception of Sweden. Switzerland chose to legalise it in order to reduce the consumption of traditional cigarettes.
Tobacco-free1 nicotine pouches such as VELO fully comply with Swiss regulations and are therefore legally available. In our shop you can explore a wide selection of VELO pouches, which you can order directly and conveniently online.
VELO vs. snus – Nicotine content
How do you compare velo and snus nicotine levels? And what differences should you be aware of?
Unlike VELO, snus nicotine content is traditionally higher, as tobacco leaves act as the carrier material. Classic Swedish snus can vary widely depending on the brand and type, ranging from around 8 mg up to more than 20 mg of nicotine per gram.
With VELO, you’ll find clear information on every can. VELO uses a practical point system: the more points, the stronger the intensity. This makes it easy to choose the pouch that matches your needs:
- Smooth range: lower nicotine levels, perfect for beginners who are just starting out with nicotine pouches.
- Balanced range: a broad choice of flavours and formats in medium strengths, suitable for both newcomers with some experience and more regular users.
- Intense range: the highest nicotine levels available in the VELO portfolio, designed for advanced users who want an especially powerful flavour experience.
As with any product, remember: the higher the nicotine level, the stronger the effect. Always take your personal tolerance into account when choosing.
VELO vs. snus: The Conclusion
The comparison of VELO and snus makes it clear: while snus contains tobacco and therefore often delivers higher nicotine concentrations, VELO is entirely tobacco-free1 and comes in a variety of strengths and flavours. VELO stands for a flexible, modern nicotine experience and a better alternative to smoking4. In our shop you can choose between milder and stronger nicotine levels. Flavour options range from fruity to menthol, from icy fruit blends to exclusive limited editions. So, what are you waiting for?
Discover VELO
1 This product is not risk-free and contains nicotine, an addictive substance.
2 By “no tar” we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance.
3 This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.
4 VELO nicotine pouches contain no tobacco and do not produce smoke or vapour when used. They generate less odour, no smoke and no ash. This product is not risk-free and contains nicotine, an addictive substance.
