A Weirdly wonderful makeover

Finally, great flavour also looks tasteful. Meet VELO with a brand new look, fresh flavour names, and new easy-to-navigate ranges.

It’s still all your favourite flavours. Just in the packaging they always deserved.

Fresh new look. same great VELO.

Our colourful new packaging stands out, making it easier to spot VELO on the shelf, online or in your bag. That's not all. We're introducing flavour-inspired colours and innovative icons to guide you smoothly through our wide range of flavours.

Everything inside remains as Weirdly Wonderful as always. It's still the pouches you know and the flavours you love.

Find your strength no sweat

We've also updated the dot system that indicates the nicotine level. You will now see a unified 6 dot scale on all packs of all VELO ranges. But there's no change in the strength attributed to each filled dot.

So, if you were buying 3 dots before, you'll continue to do so with the new pack. The new system should make it easier for you to find the right level of nicotine in all our ranges anytime anywhere.

From now on finding your favourite VELO will be a good old stroll in the public garden!