THE HISTORY OF NICOTINE POUCHES

They might not be that common in South Africa, but oral nicotine products like VELO have been around a long time. For all the VELO newbies out there, we’re going to break down the history of nicotine pouches to help you understand exactly why VELO is such a game-changing product. Let’s dive in!

Nasal snuff is a form of sniffing tobacco that was first used in North America – users would sniff a powdered tobacco mixture up their nose to receive a boost from nicotine. Nasal snuff was introduced to Europe in the 16th century, where a variety of textures and mixtures began being produced. The popular method of consumption was inhaling a small amount from the back of the hand. 

Snuff became very popular in Sweden, a country known for its alternative way of approaching life. By the 18th century, Swedish manufacturers began to produce a more convenient, oral version that could be placed under your lip, known as snus. There were two kinds of snus: the brown variety had water added to it, causing the powdered tobacco to turn brown, while the white category remained dry and colourless. Today, snus is only made and sold in Sweden.  

After centuries of snuff and snus, it was once again the innovation of a Northern European region called Scandinavia that began the next generation of oral nicotine consumption. That’s how VELO nicotine pouches were born: five simple, high-quality ingredients – flavourings, water, sweeteners, plant-based materials and nicotine – packaged in a slim pouch that’s placed between the upper lip and the gum. Because there’s no tobacco, no smoke, no smell*, VELO allows you to consume nicotine anywhere, anytime. VELO nicotine pouches come in a variety of nicotine strengths and flavours, including Ruby Berry, Polar Mint and Berry Frost.

Ready to experience the future of nicotine consumption? Visit a participating Vuse Inspiration Store in Johannesburg and get a free can of VELO!

* This product is not risk-free and contains nicotine, an addictive substance.