The History of Nicotine Pouches: How Scandinavia Influenced Nicotine Pouches

22. january 2026

What's the history of Nicotine Pouches?

Nicotine pouches are thought to have been originally inspired by nasal snuff – a form of sniffing tobacco that was originally used by native Americans. This soon caught on, and nasal snuff travelled across central America. By 1559, ambassador Jean Nicot brought this method of nicotine consumption to France, where it soon travelled across Europe, reaching Sweden in the 17th century.

Nasal snuff was originally consumed by putting a small amount on to the back of your hand before inhaling it through your nose. It was produced and used in a variety of textures, including drier versions where the tobacco was ground more finely, and formulars combined with glucose and herbs.

 

THEN CAME SNUS

By the 18th century, Swedish manufacturers had found a way to produce an oral version that could be placed under your lip. This became known as smokeless tobacco or ‘Snus’ (pronounced ‘snoose’). It was easy to use and a more convenient way to consume nicotine. Snus popularity waned when cigarettes became available, then Snus enjoyed a resurgence in Sweden in the 1970s.

Swedish snus is usually available as either loose tobacco or in a pouch. It’s characterised by a strong tobacco flavour and often contains high levels of nicotine.

American snus usually has less of a tobacco flavour, is not as moist as Swedish snus, and tends to be sweeter. Tends to have lower levels of nicotine due to the difference in portion sizes.

 

SNUS WAS BANNED IN 1992

In 1992, the European Union (EU) introduced a ban on snus in Europe. Although Sweden is within the EU, Sweden was granted an exemption from the ban when it joined the bloc in 1995. The production and sale of snus is permitted in Sweden, but it must not be sold or exported to other EU countries.

 

A TOBACCO-FREE NICOTINE POUCHES*

Today, the influence of this Swedish invention continues to spread around the world. Multiple versions and adaptations have been created, like VELO nicotine pouches which, unlike Snus, do not contain tobacco* and are legal to sell in most countries in the EU. VELO nicotine pouches, like those before them, are consumed orally by tucking a pouch between your upper lip and gum. It’s a hassle-free approach for long lasting nicotine experience.

Scandinavian passion for design has inspired both the VELO product and our packaging. VELO nicotine pouches contain five simple but high-quality ingredients: flavourings, water, sweeteners, plant-based materials and nicotine. Plus, there’s no tobacco*.

And our packaging is intelligently designed too. From the twist-to-open can to the built -in trash compartment, VELO is designed for a stylish life on the go. VELO is the simple way to enjoy nicotine anytime, anywhere. VELO allows you to consume nicotine while getting on with living life.

Discover more about VELO and the key features that have been influenced by Scandi nicotine pouches online at VELO.

 

 

*This product is not risk-free and contains nicotine, an addictive substance.

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