The History of Nicotine Pouches: How Scandinavia Influenced Nicotine Pouches
23. february 2021
WHAT’S THE HISTORY OF NICOTINE POUCHES?
NASAL SNUFF CAME FIRST
Nicotine pouches have been associated with Scandinavian culture for a long time. The inspiration for them largely comes from nasal snuff – a form of sniffing tobacco that was originally used by native Americans to blow powdered tobacco up their nose.
This soon caught on, and nasal snuff travelled across central America. By 1559, ambassador Jean Nicot brought this method of nicotine consumption to France, where it soon travelled across Europe, reachingSweden in the 17th century.
Nasal snuff was originally consumed by putting a small amount on to the back of your hand before inhaling it through your nose. It was produced and used in a variety of textures, including drier versions where the tobacco was ground more finely, and formulars combined with glucose and herbs.
THEN CAME SNUS
By the 18th century, Swedish manufacturers had found a way to produce an oral version that could be placed under your lip. This became known as smokeless tobacco or ‘Snus’ (pronounced ‘snoose’). It was easy to use and a more convenient way to consume nicotine.
This new oral method typically fell into one of two categories – brown and white. The brown variety has water added to it at the final stage of production. The water reacts with the powdered tobacco and turns it brown. The white category doesn’t typically have added water so it remains dry and colourless.
SNUS WAS BANNED IN 1992
In 1992, the European Union (EU) introduced a ban on Snus in Europe. Although Sweden is within the EU, Sweden was granted an exemption from the ban when it joined the bloc in 1995. The production and sale of Snus is permitted in Sweden, but it must not be sold or exported to other EU countries.
A TOBACCO-FREE POUCH
Today, the influence of this Swedish invention continues to spread around the world. Multiple versions and adaptations have been created, like VELO’s nicotine pouches which, unlike Snus, do not contain tobacco* and are legal to sell in most countries in the EU.
HOW HAVE PREVIOUS ORAL NICOTINE PRODUCTS INFLUENCED VELO PRODUCTS?
VELO nicotine pouches, like those before them, are consumed orally. They’re consumed by tucking a pouch between your upper lip and gum. It’s a hassle-free approach for long lasting nicotine enjoyment.
WHAT SCANDI INFLUENCES HAVE WE USED IN THE VELO NICOTINE POUCHES?
Scandinavian design is globally renowned. The birthplace of some of the most iconic pieces of furniture you’ll find, the Swedes and their neighbours are all about simple and effortless but effective design.
This passion for design has inspired both the VELO product and our packaging. Our hands-free pouches contain five simple but high-quality ingredients: flavourings, water, sweeteners, plant-based materials and nicotine. Plus, there’s no tobacco*.
And our packaging is intelligently designed too. From the twist-to-open can to the built in trash compartment, VELO is designed for a stylish life on the go.
THE SCANDI WAY OF LIFE
Scandinavian living is all about seeing opportunity where others see obstacles. VELO is the simple way to enjoy nicotine anytime, anywhere. Unrestricted by no smoking areas and charging cables, VELO allows you to consume nicotine while getting on with living life.
Discover more about using VELO and the key features that have been influenced by Scandi nicotine pouches.
* This quality does not necessarily mean this product is less harmful than other tobacco products.