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Explore snus and nicotine pouches: compare nicotine strengths

22. october 2025

How much nicotine is in snus and nicotine pouches?

In this article we’re looking at the difference between nicotine pouches and snus, how much nicotine is in VELO nicotine pouches and how to use them.

 

What is a nicotine pouch?

VELO is an example of a tobacco-free* nicotine pouch that gives adult smokers or vapers an alternative way to experience nicotine product without smoking a cigarette. A VELO nicotine pouch is a tobacco substitute that has no smoke*, no tobacco and 99% less toxicants**.
 

Also, with Velo there’s no need to go to a designated smoking or vaping area: it can be enjoyed pretty much anywhere.

 

What’s inside VELO?

VELO ingredients include water, plant-based materials, flavourings, sweeteners and nicotine. 

 

Selecting the right nicotine level

With VELO nicotine pouches you have a choice of three strength ranges. Each one contains a different concentration of nicotine; Mellow 4mg-6mg, Original 6mg-11mg, and Intense 8mg-17mg. New users to nicotine pouches usually begin with Mellow. Original is a popular option for regular users and more experienced users might also go for Intense. 
 

You’re the best person to know the right level of nicotine strength for your experience. If you’re used to an amount from other nicotine products, you can match it to a similar amount in VELO.
 

Find out more with this guide and see how our dot system converts to nicotine strengths.

 

How to use nicotine pouches

You don’t need a device to experience tobacco-free* VELO and it can be enjoyed just about anywhere at any time. Here’s how:
 

POP: To open your VELO, pop off the lid using the guidelines on the can

TUCK: Take out a single pouch and tuck it between your upper lip and gum. There's no right way to wangle it, so find what's best for you.

FEEL: First, you'll feel a little tingle. But you'll get used to that bit, it's VELO working.

 

How long do nicotine pouches last?

Each VELO nicotine pouch releases nicotine for up to half an hour. Other brands may vary. When you’re done, remove the pouch and put it in the handy compartment for used pouches in the VELO tin.

 

Are there different flavours in nicotine pouches?

These vary across the different brands. For VELO you have a wide range including fruit, tropical, mint and flavour fusions. Source: https://www.velo.com/gb/en/blog/post/velo-nicotine-flavour-guide

 

Is VELO snus?

No. Snus is in a category of oral tobacco products that are not available in the UK or most of Europe. They have varying levels of nicotine and contain tobacco.

 

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*VELO nicotine pouches contain no tobacco and do not produce smoke or vapour when used. They generate less odour, no smoke and no ash. This product is not risk-free and contains nicotine, an addictive substance.

**This product is not risk-free and contains nicotine, an addictive substance. Less toxicants refers to the 99% less toxicants calculated from a comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.


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This product contains nicotine and is addictive.

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