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Is snus allowed in the UK?

22. october 2025

Explore the legal status, rules and regulations around the use of snus in the UK (correct as per 14.04.25). Find out more about the latest on the snus situation and discover alternatives to oral tobacco.

 

Firstly, what is snus?

Snus is a type of oral tobacco from Sweden. Snus contains both tobacco and nicotine which means it is addictive. Snus comes in various forms including pre-moulded portions, prepacked pouches and as a loose powder that the user forms into portions.

 

Is snus allowed in the UK?

Oral tobacco, otherwise known as snus, is banned in the United Kingdom under the Tobacco and Related Products Regulations 2016. 
 

So, we know snus is not legal in the UK. In fact, it is illegal to sell snus in all European Union countries except for Sweden, where snus has a longstanding tradition. Although the UK is no longer part of the EU,  this legislation has not changed.

 

What is VELO?

VELO nicotine pouches are small pouches containing nicotine and high-quality ingredients, like water, plant-based materials, flavourings and sweeteners. VELO nicotine pouches come in different strengths and flavours and can be used anytime, anywhere. You simply tuck the VELO pouch between your upper lip and gum.

 

What’s the difference between nicotine pouches and snus?

Snus is a tobacco product that can be bought loose or portioned into pouches. Like nicotine pouches, snus tucks between the lip and gum, releasing nicotine over a specific period. The difference between nicotine pouches and snus is that snus contains tobacco, and nicotine pouches are tobacco-free*.

 

Is VELO a better alternative to Snus?

Snus is not allowed in the UK, so nicotine pouches are an alternative. VELO nicotine pouches have no tobacco*, and they contain 99% less toxicants**. They also have no smoke*, no smell* and no vapour.

 

*This product is not risk-free and contains nicotine, an addictive substance.

**This product is not risk-free and contains nicotine, an addictive substance. 99% less toxicants than a cigarette comparison is based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a Velo pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. To find out more visit: VELO.COM/MOVEON


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