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Velo Nicotine Pouches: why are they called different names?

20. october 2025

This is your go-to guide for tobacco substitutes vs snus. In this article we explore the different names people use for nicotine pouches why they are not the same as ‘snus’. So, let’s clear any confusion around VELO Nicotine Pouches and snus.

 

What is VELO?

VELO nicotine pouches are small pouches containing nicotine and high-quality ingredients, like water, plant-based materials, flavourings and sweeteners. VELO nicotine pouches come in different strengths and flavours and can be used anytime, anywhere. You simply tuck the VELO pouch between your upper lip and gum.

 

What is VELO categorised as and what should I call it?

VELO is categorised as a nicotine pouch. As it contains nicotine and it’s in the form of a little pouch, we call them (you guessed it) VELO Nicotine Pouches.

 

What do other people call nicotine pouches?

‘Snus’ is a word that is incorrectly used as slang for nicotine pouches and can sometimes be confused with VELO. You may have heard other slang terms for snus and nicotine pouches but none of these are the correct.

 

So what is snus?

Snus is in a category of oral tobacco products that tend to be popular in the USA and Scandinavian countries. The ingredients include finely ground tobacco, water, salts, flavourings, moisture, and pH-regulating substances. As snus can’t be smoked, the nicotine is absorbed through the gums.

 

What’s the difference between nicotine pouches and snus?

Snus is a tobacco product that can be bought loose or portioned into pouches. Like nicotine pouches, snus tucks between the lip and gum, releasing nicotine over a specific period. The difference between nicotine pouches and snus is that snus contains tobacco, and Velo nicotine pouches are tobacco-free*. VELO is a convenient option for adults looking for a way to experience nicotine product on the go, with no smoke*, no tobacco and 99% less toxicants**.

 

How do I use a Velo Nicotine Pouch?

Velo is designed for users to absorb nicotine through the lining of the mouth. The ingredients are pre-packed in a small, comfortable sachet that’s usually placed between the gum and upper lip.

 

Where does nicotine come from?

Nicotine is a naturally occurring compound of the tobacco plant. Small amounts can be found in nightshade plants like potatoes, tomatoes and aubergines too. Source: https://www.bat.com/science-and-research/nicotine-explained

 

In summary

Velo Nicotine Pouches are categorised as nicotine pouches and don’t contain tobacco. There’s no smoke smell* or device and they fit comfortably under your lip. They are a flexible, tobacco-free* way for adult nicotine consumers to consume nicotine products. Snus contains tobacco and is in a different category to Velo. The word snus is an incorrect slang name for Velo Nicotine Pouch. So, now you should know your snus from your Velo Nicotine Pouch and why users sometimes confuse the two.
 

 

*VELO nicotine pouches contain no tobacco and do not produce smoke or vapour when used. They generate less odour, no smoke and no ash. This product is not risk-free and contains nicotine, an addictive substance.

**This product is not risk-free and contains nicotine, an addictive substance. Less toxicants refers to the 99% less toxicants calculated from a comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.


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